Summary - To provide $500 USD for prizes for the Next-Top-Meta-Model contest being set up by the DCL Land Lab group.
Motivation - By sponsoring this event Zesty will secure the leading sponsorship spot at a Decentraland event held during the DCL Fashion week from March 23-27. This will provide exposure for the Zesty platform through logo/ad space impressions as well as the opportunity to explore a use case for integrating the Zesty platform in short-term event based marketing.
Specification - The Next-Top-Meta-Model is a photo contest that will run from March 23-27 culminating in a fashion runway show on the 27th. Contestants will submit photos of their best looks from Decentraland from themed photobooth locations throughout the world. The contest will be judged on the "Best Look". The money from Zesty would be used completely for prizes with the approximate breakdown below:
Grand Prize - $250-300 USD = 100 Mana - This will be awarded to one wearable creator of the winners choosing to cover the curation fee for listing their wearable on the DCL Marketplace. The intention with this is to build a partnership with a creator that can last after the event that we can continue to promote in future projects.
2nd & 3rd Prize - A maximum of $50 USD Each for a total of $100 USD will be used to purchase wearable bundles for second and 3rd place
Honorable Mention Categories / Giveaway Prizes - A maximum of $100 USD will be used to purchase additional prizes or hire DJ entertainment for the award show event on Sunday March 27th 3pm PST / 10pm UTC.
Benefits - By sponsoring this project it will give the Zesty team the opportunity to see what hosting a DCL event is like and how the Zesty platform can be integrated into this process. At the showing we will deploy Zesty ad space and beacons which we provide artwork to from partnered creators. This will give Zesty the chance to use the event as a use case for short term deployment of ad space during events. Additionally it will provide a connection for Zesty to wearables creators working in the space which could be beneficial to building out the Builders DAO.
Drawbacks - Possible draw back is a lack of traffic to the event, however so far I have reached out to about 20 different wearable creators and development groups to participate and have received good feedback. We currently have secured hosts for all of our photobooths and prize donations from 10 different creators.
Vote -
For - Use $500 USD from the Zesty funds to sponsor this project as a research use case for metaverse events and event advertising
Against - Money would be better spent elsewhere